How 'Mobile Friendly' is Your Website?
Is Your Site Mobile Friendly?
More and more people are using mobile devices to access everything they need on the internet.
If your site isn't suitable then you'll be missing out on lots of
visitors and future clients.
How to do this...
Use a 'Responsive' template. This will determine the size of the visitors viewport and adjust your site width accordingly to fit. You can also use it to adapt/remove certain features if the viewport is really small. The main advantage of this is 'one site suits all'. There are loads of templates available on-line which include all the CSS & JS coding needed to create this magical transformation.
Another option is to have a separate site for mobile users and create a mobile-friendly sitemap for submission to the search engines. This is no longer a recommended solution as there are so many variations of screen size plus when you update your main site you'll need to do the mobile site every time too.
Why Do It?
Google (& others) have introduced mobile search results. If your site isn't mobile friendly then it will be excluded from these listings.
Two of the biggest 'turn-offs' for mobile internet users are:
1. Needing to scroll from left to right to read the content
2. Slow loading (covered in a separate DJ Digest).
If either issue is apparent they'll soon go elsewhere
to find what they are looking for.
You can test your site at https://search.google.com/test/mobile-friendly
This will also show you what needs fixing, for example:
- Incompatible plugins
- Viewport not set or not set to "device-width"
- Content wider than screen
- Text too small to read
- Clickable elements too close together